Digital advertising spending of the U.S. retail industry was forecast to increase by 12.2 percent in 2023. Retail was the
Change in retail industry digital advertising spending in the United States from 2017 to 2025
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Other statistics that may interest you Digital advertising formats in the United States
Overview
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- Basic Statistic Online advertising revenue in the U.S. 2000-2023
- Premium Statistic Change in digital ad spend in the U.S. 2021-2027
- Basic Statistic Breakdown of U.S. online ad revenue 2023, by format
- Premium Statistic Digital ad spend growth in the U.S. 2024, by format
- Premium Statistic Digital ad viewability rates in the U.S. 2020-2023, by format
- Premium Statistic Leading digital ad strategies & formats in the U.S. 2023
- Premium Statistic Average revenue (ARPU) in the Digital Advertising market United States 2018-2028
Display advertising
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- Premium Statistic Ad spending of the banner advertising industry in the U.S. 2019-2028
- Premium Statistic Ad spending of the video advertising industry in the U.S. 2019-2028
- Premium Statistic Programmatic display ad spending in the U.S. 2018-2024
- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2024
- Premium Statistic Monthly YouTube ad revenue in the U.S. 2023
- Premium Statistic TikTok net ad revenue in the U.S. 2021-2024
- Premium Statistic CTV ad spend in the U.S. 2019-2027
Search advertising
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- Premium Statistic Ad spending of the search advertising industry in the U.S. 2019-2028
- Premium Statistic Most used search engines by brand in the U.S. 2023
- Basic Statistic Google: annual advertising revenue 2001-2023
- Premium Statistic Share of search in Google's ad revenue in the U.S. 2019-2024
- Premium Statistic GoogleAds CPC in North America 2023, by country
- Premium Statistic Microsoft Corporation search ad revenue 2016-2023
- Premium Statistic U.S. adults trust on online search results generated by algorithm 2023
- Premium Statistic U.S. adults trust on online search results generated by AI 2023
Audio advertising
7
- Premium Statistic Digital audio ad spend in the U.S. 2016-2023
- Premium Statistic Digital audio services ad spend in the U.S. 2023-2027
- Premium Statistic Radio station ad revenues in the U.S. 2006-2023, by type
- Premium Statistic Radio local digital advertising revenue in the U.S. 2002-2023
- Premium Statistic U.S. podcast advertising revenue in the U.S. 2015-2025
- Premium Statistic Podcast ad loads in the U.S. Q1 2023-Q1 2024
- Premium Statistic Top consumer preferences for digital audio ads in the U.S. 2023
Social media advertising
7
- Premium Statistic Revenue of the social media advertising industry in the U.S. 2019-2028
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2018-2027, by device
- Premium Statistic Digital Market Outlook: SM ad spend per internet user U.S. 2019-2028, by device
- Premium Statistic Largest social media platforms in the U.S. 2023, by revenue
- Premium Statistic Social media ad spend in the U.S. 2020-2023, by platform
- Premium Statistic Most used social media channels for brand interaction in the U.S. 2023
- Premium Statistic Social media ad reach in the United States 2024, by platform
Marketer insights
5
- Premium Statistic Digital media that drive post-purchase advocacy best in the U.S. 2024
- Premium Statistic Digital ad channels with increased ad spend in the U.S. 2024
- Premium Statistic Digital channels seen as most vulnerable to ad fraud in the U.S. 2023
- Premium Statistic Popularity of programmatic buying in the U.S. 2024, by platform
- Premium Statistic Top ad formats for optimization towards attention in the U.S. 2023
Consumer insights
5
- Premium Statistic Digital advertising touchpoints in the U.S. 2024
- Premium Statistic Channels used for product research in the Americas 2023
- Premium Statistic Website types where consumers are receptive to advertising in the U.S. 2023
- Premium Statistic Media with highest purchase intent influence among children in the U.S. 2023
- Premium Statistic Media where U.S. children have seen/heard ads 2023
Further related statistics
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- Distribution of retail digital advertising expenditure India 2022, by format
- Revenue of retail trade (except vehicles & motorcycles) in Italy 2010-2020
- Nonprofit digital ad spend growth in North America & the UK 2021, by sector
- Per capita digital ad spend 2016, by region
- Digital's share in advertising spending in Chile 2014-2023
- Advertising market share in Ukraine 2022, by medium
- U.S. telecom industry: digital ad spend from 2017 to 2021
- Average weekly sales per U.S. supermarket store 2012-2015
- Finance share of digital ad spend in the U.S. 2013-2019
- Asian grocery retail market size 2014, by country
- Digital advertising expenditure in Italy 2012-2019, by type
- Digital share of ad spend in Italy 2020-2021
- Turnover of retail stores in France in 2016, by segment
- Chile: largest digital advertisers 2019
- Alabama - Wholesale and retail trade establishments 2000-2008
- Profit of the U.S. retail industry 2015, by segment
- DOOH creative executions used in the UK 2022
Further Content: You might find this interesting as well
Statistics
- Distribution of retail digital advertising expenditure India 2022, by format
- Revenue of retail trade (except vehicles & motorcycles) in Italy 2010-2020
- Nonprofit digital ad spend growth in North America & the UK 2021, by sector
- Per capita digital ad spend 2016, by region
- Digital's share in advertising spending in Chile 2014-2023
- Advertising market share in Ukraine 2022, by medium
- U.S. telecom industry: digital ad spend from 2017 to 2021
- Average weekly sales per U.S. supermarket store 2012-2015
- Finance share of digital ad spend in the U.S. 2013-2019
- Asian grocery retail market size 2014, by country
- Digital advertising expenditure in Italy 2012-2019, by type
- Digital share of ad spend in Italy 2020-2021
- Turnover of retail stores in France in 2016, by segment
- Chile: largest digital advertisers 2019
- Alabama - Wholesale and retail trade establishments 2000-2008
- Profit of the U.S. retail industry 2015, by segment
- DOOH creative executions used in the UK 2022
Insider Intelligence. (September 19, 2023). Change in retail industry digital advertising spending in the United States from 2017 to 2025 [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1203108/change-retail-digital-ad-spend-usa/
Insider Intelligence. "Change in retail industry digital advertising spending in the United States from 2017 to 2025." Chart. September 19, 2023. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1203108/change-retail-digital-ad-spend-usa/
Insider Intelligence. (2023). Change in retail industry digital advertising spending in the United States from 2017 to 2025. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1203108/change-retail-digital-ad-spend-usa/
Insider Intelligence. "Change in Retail Industry Digital Advertising Spending in The United States from 2017 to 2025." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/1203108/change-retail-digital-ad-spend-usa/
Insider Intelligence, Change in retail industry digital advertising spending in the United States from 2017 to 2025 Statista, https://www.statista.com/statistics/1203108/change-retail-digital-ad-spend-usa/ (last visited June 15, 2024)
Change in retail industry digital advertising spending in the United States from 2017 to 2025 [Graph], Insider Intelligence, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/1203108/change-retail-digital-ad-spend-usa/